Marketgoo Score measures the rank in terms of website success and it is determined by a proprietary algorithm that calculates the site’s performance on a large number of SEO-related factors, weighted differently and including, among others, the number of visitors, backlinks, how mobile-friendly it is, etc.

The score is not a measurement of the progress in the tool, it is an indicator that compares the site with the market. Because to stand out among the competition, users will have to optimize the site on a regular basis and through the completion of tasks, the site will improve its rankings and therefore the score.